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  content

• your audience, who they are and what purpose is their visit,
  

• do your customers use computers in their own business, or at home after hours?
  

• links to related sites will make your web page all the more valuable,
  

• contents - what topics do you want to cover? what do you want to say on each topic?
  

• draws - to hook an audience, might include a giveaway, a contest, entertaining quiz, downloads,
  

• changes -  consider content that changes frequently, keeping the site exciting, fresh, updated and easy to use for your visitors,
  

• sorting your material into chunks of information that will fit comfortably on web pages. outlining your site works great for this,
  

• graphics -  illustrate text by adding graphics. gather graphical material to include with   your chunked information. sh systems can assist you in achieving fresh photos, digitally scan your artwork or photos,
  

• what else would you want on your site? animations? audio? video? forms? discussion base? guest books? mailing list? sh systems can take your ideas or make suggestions to enhance and personalize your site by using one or more of these options.